On August 1, 2012 we officially opened the doors as Boondocks Brewing Tap Room & Restaurant.
Instead of having a big grand opening, we instead carefully crafted a transformation strategy that would allow us to respectfully transition from Frasers Restaurant into Boondocks Brewing Tap Room & Restaurant.
The following is the announcement that we did make. We also made sure that everyone that came to visit us received a personal copy of our pledge to them.
We are excited to announce that Frasers Restaurant & Pub is in the process of transforming into Boondocks Brewing Tap Room & Restaurant
Boondocks Brewing Tap Room & Restaurant will provide a fresh and exciting destination for visitors and residents alike. Our goal is to provide a unique and engaging destination that will not only attract new visitors to West Jefferson and Ashe County but will be a place that residents are proud to call their own.
Our transformation will happen gradually over the next 6 months and will include many changes to the way we do business.
You will begin to notice more energy and enthusiasm from the staff, more use of locally grown ingredients, more responsive service and an ever changing and expanding beer and wine selection.
We will continue to serve the same great food that Frasers is known for and we are working hard to develop a more focused and simplified menu that will feature many of your favorites using as many fresh and local grown ingredients when possible.
We will continue to provide high-quality evening dining by providing an evening menu that will highlight dinner only items and specials.
Our plan is to start brewing our own beer by the Summer of 2013 which will be available fresh in the tap room which will also feature the largest selection of Craft Beers in the area.
You will still find the same great people and great food that Frasers is known for
We will always strive to honor the past while embracing the future!
The North Carolina Restaurant and Lodging Association picked up on our opening and published the following short article in their industry magazine.