New Brewing System at the Brew Haus

Between April and June 2015 Gary was able to acquire and install a larger Brewing System to include several large Fermentation tanks.  During this time brewing capacity went from 1bbl (30 gallons) to 3bbls (90 gallons) per batch.  This was accomplished by installing a gas fired 3bbl brew system, 3 5bbl fermentation tanks, 1 3bbl fermentation tank and 1 3bbl brite/conditioning tank.


Second TV Interview and Commercial

Gary also found himself back in the Mountain TV Studio for a live interview in September 2014

In early 2015 a new TV Commercial was created to highlight the addition of the new Brew Haus location


Boondocks Expands & NC Beer Guys Return

In April 2014, Gary purchased a second location just one block up from the Restaurant with the goal of moving brewing operations there as well as having a special events venue.  The building, located at 302 S Jefferson Ave had been the home of Gino’s Italian Restaurant since the mid 1970s.  As soon as Gino’s closed their doors for the last time, Gary and team went to work transforming the building that is now known as Boondocks Brewing’s Brew Haus.

In Late 2014 Dave and Glenn from The NC Beer Guys paid Gary a visit at the New Brew Haus which was still undergoing rennovations.


First TV Interview and Commercial

In early 2014 Gary gave his first TV Interview in which he spoke about how Boondocks Brewing was started and some of the plans for the future.  Boondocks Brewing also created their first TV Commercial which ran throughout 2014 on Mountain TV


NC Beer Guys

Also in 2013 we were honored to be paid a visit by the NC Beer Guys and even more honored by their generous review of 2 of our in-house brewed beers.  Gary had only received all necessary permits to begin brewing Commercially just a few months prior to this review and was still operating on a single 10-gallon brew system.

NCDOT Features West Jefferson in Video

In 2013 the North Carolina Department of Transportation published a video about the work that had been done in Downtown West Jefferson with the recently completed Streetscape project.  Gary and Boondocks Brewing were one of a few select West Jefferson businesses that were asked to participate in this video.  This video has since been seen around the Country as other small towns work towards reviving their downtown areas using West Jefferson as an example of what can be done.

Boondocks Brewing Tap Room & Restaurant

On August 1, 2012 we officially opened the doors as Boondocks Brewing Tap Room & Restaurant.

Instead of having a big grand opening, we instead carefully crafted a transformation strategy that would allow us to respectfully transition from Frasers Restaurant into Boondocks Brewing Tap Room & Restaurant.

The following is the announcement that we did make. We also made sure that everyone that came to visit us received a personal copy of our pledge to them.

We are excited to announce that Frasers Restaurant & Pub is in the process of transforming into Boondocks Brewing Tap Room & Restaurant

Boondocks Brewing Tap Room & Restaurant will provide a fresh and exciting destination for visitors and residents alike. Our goal is to provide a unique and engaging destination that will not only attract new visitors to West Jefferson and Ashe County but will be a place that residents are proud to call their own.

Our transformation will happen gradually over the next 6 months and will include many changes to the way we do business.
You will begin to notice more energy and enthusiasm from the staff, more use of locally grown ingredients, more responsive service and an ever changing and expanding beer and wine selection.
We will continue to serve the same great food that Frasers is known for and we are working hard to develop a more focused and simplified menu that will feature many of your favorites using as many fresh and local grown ingredients when possible.
We will continue to provide high-quality evening dining by providing an evening menu that will highlight dinner only items and specials.
Our plan is to start brewing our own beer by the Summer of 2013 which will be available fresh in the tap room which will also feature the largest selection of Craft Beers in the area.
You will still find the same great people and great food that Frasers is known for

We will always strive to honor the past while embracing the future!

The North Carolina Restaurant and Lodging Association picked up on our opening and published the following short article in their industry magazine.

member spotlight

West Jefferson as is was right before Boondocks Brewing

The following is a 2011 video posted by David Rush as he rode through downtown West Jefferson.  This short video provides a unique glimpse of West Jefferson as Gary saw it while trying to determine if this would be the future location of Boondocks Brewing.  This video also shows the two locations that are currently occupied by Boondocks Brewing.  The first location in this video is Geno’s Restaurant.  In 2014 this was transformed into Boondocks Brewing’s Brew Haus.  The second location is Frasers Restaurant which in 2012 was the original location of Boondocks Brewing.  You can also see the empty parking lot beside the building which in 2013 was converted into a 60′ streetside covered outdoor dining area referred to as the Boon Deck.  The back portion of that parking area has also been transformed into a pet-friendly Beer Garden

Frasers Restaurant 2010

In 2010 Gary began spending some time at one of only a few decent places to go to in West Jefferson, Frasers Restaurant and Pub.  The food was OK, the selection of Craft Beer was non-existent but the people and the potential were great.  Little did Gary know that a short time after this Commercial was produced he would be making a huge leap of faith by purchasing Frasers and opening Boondocks Brewing – but we are jumping ahead of ourselves……

Many of the people seen in this commercial became employees of Boondocks Brewing or many are still regular customers and loyal friends.

Getting Serious

As 2011 rolled around, Boondocks Brewing became more of an obsession than a hobby and when the US franchise of RBC was acquired by PNC out of Pittsburgh,  Gary felt that this was a good time for him to move in a different direction in his life.  He became even more involved in the Craft Beer movement and in early 2012 Gary formed Boondocks Brewing, LLC and took early retirement from the Corporate world.

Around this time Gary was already producing some popular beers with an Ashe County theme using water from their vacation home in Creston.

Gary was being asked on a regular basis to produce beers for special events for friends and he seriously began considering taking Boondocks Brewing from a Home Brewing operation to a Commercial Brewing operation.


Three Top Three Hop IPA New River Red Deep Gap Dark IPA Crestview Cream Ale